British American Tobacco Company Success Factors in BAT

Question: Discuss about the British American Tobacco Companyfor Success Factors in BAT. Answer: Introduction One of the success factors that has led BAT to be successful in the tobacco industry they have cloud based human capital management solution. To achieve this they have selected SAP Company to standardize on the human resource services for the 57000 global employees. BAT has become the market leader is that they have invested in making people successful so that the business will become successful. Management of high performing workforce requires the HR solutions. This company has offered training and hire on the best individuals in the BAT. This has made the high level of services that are provided by the company example through customer services, and research. Another factor of success is presence of IT strategies that focuses on the single portfolio of connected applications and this runs through standardized technology to drive on the competitive advantages across the business. Another factor for the success is that the company has aligned on a strategy that is based on growth, productivity, and responsibility. On the achievement on the growth, the company has increased on the volume and share of the global tobacco market. To achieve productivity the company over the years have provided effective and efficient deployment of the global resources in order to increase on the profits and generate funds for the reinvestment to the business. To achieve responsibility the company has balanced on the commercial objectives with the expectation of a vision of having broad range of stakeholders thus achieve sustainable business. The company offers the right working environment. They have achieved this through conducting global opinion survey every 2 years in order to know the opinion of the employees and make changes where necessary to enhance their productivity. Sustainability agendas. On the issue for the sustainability, it entails for both business and going green. The company focus on the aim for harm of reduction, market place, corporate culture, supply chain and the impact on the environment and individuals. Productivity driving profit. The company over the years has focused on productivity saving in which the resources can be reinvested back in the business and drive on the profit growth.